If a picture paints a thousand words how many words does a video paint? A well-made, engaging video can legitimize your business, giving it a polished and professional presence.
Creating and launching a company promotional video can be less hassle and expense than it sounds. In the past, creating a video involved a lot of equipment, a crew and long hours in editing. But in this digital age all you need is a smart phone.
Launching the video is easy as downloading it onto YouTube for free. YouTube has a built-in online video editor, which makes editing and refining video a breeze. If, however, producing a promotional video is too intimidating, consider hiring a professional to create one for you. It will be well worth the investment.
The benefits of a promo video are many. Once it is posted onto Facebook, Twitter or Instagram, it spreads quickly giving you the advantage of low-cost, high-impact advertising.
Need an idea for a video? You can showcase your shop, showing off your printing processes or film your team at work. Create a montage of printed goods or ask your customers to film short video testimonials.
Video is an effective way for businesses to communicate their products, services and brand personality, and is a small investment for massive gain.
JP Hunt is a founder and partner at InkSoft, Albuquerque, N.M., in charge of sales and marketing. Email him at jphunt@inksoft.com. For more information, visit inksoft.com.
For anyone trying to build their decorated-apparel business, community involvement is a great way to have a positive impact on your neighborhood and build strong relationships with potential customers and partners.
FULL STORY
Market your screen-printing, embroidery, heat-pressing or digital-decorating business’s way to its best year yet by leveraging the power of e-mail and social media.
FULL STORY
While the craft of embroidery, screen printing, heat pressing or digital decorating is critical to professional success, it’s only part of the equation. Just as important is getting a handle on the business side of things.
FULL STORY