LaTonna Roberson, founder of Dallas, Texas-based Lady Print Boss, and Rick Roth, founder of New England’s Mirror Image Screenprinting & Embroidery and Ink Kitchen discuss how to grow your customer base as part of the Shop Talk education series at the 2022 Impressions Expo in Fort Worth, Texas.
Roberson and Roth examine how easy it is to fall into the trap of spending all of your time working inside your business, and the importance of devoting time working on the outside to gain new customers and clients. Whether you are a one-person shop or have a small team, there are multiple opportunities for client growth/retention. Roberson breaks down the steps you can take, highlighting the use of tech apps and automation to land your ideal customer.
For future updates on the first Shop Talk of 2023, scheduled to place at the Impressions Expo in Long Beach, California, January 20-22, click here.
Shop Talk’s Rick Roth sat down with industry veterans Zahir “Zach” Sait, John Rusk, and Adam Walterscheid, of the popular Fairweather Johnson brand, to discuss Textisle, their new, effective method of recycling fabric waste to create more sustainable apparel.
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Born in Belize City, in Central America, John Pinnington’s early childhood was not an easy one. But he has since gone on to make his dreams a reality by going into the printing and decorated apparel business, where a combination of hard work and a no-nonsense emphasis on service and quality had led to continued success.
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Shop Talks Rick Roth recently spoke to Jed Seifert, co-founder of Stakes Manufacturing, about the benefits—and joys, literally—of hiring disable employees in the decorated apparel sector.
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