Video: Systematizing a Growing Decorated Apparel Business
Whether you’re a screen printer, embroidery or your specialty is heat pressing or digital decorating, organizing the various processes that go into running your business is vital.
FULL STORY
Build Your Business: Shop Talk
Video: Talking How to Grow Your Customer Base at Impressions Expo Shop Talk
LaTonna Roberson, founder of Lady Print Boss, and Rick Roth, founder of New England’s Mirror Image Screenprinting & Embroidery discuss expanding your business's reach
LaTonna Roberson, founder of Dallas, Texas-based Lady Print Boss, and Rick Roth, founder of New England’s Mirror Image Screenprinting & Embroidery and Ink Kitchen discuss how to grow your customer base as part of the Shop Talk education series at the 2022 Impressions Expo in Fort Worth, Texas.
Roberson and Roth examine how easy it is to fall into the trap of spending all of your time working inside your business, and the importance of devoting time working on the outside to gain new customers and clients. Whether you are a one-person shop or have a small team, there are multiple opportunities for client growth/retention. Roberson breaks down the steps you can take, highlighting the use of tech apps and automation to land your ideal customer.
For future updates on the first Shop Talk of 2023, scheduled to place at the Impressions Expo in Long Beach, California, January 20-22, click here.
More Build Your Business
A Mountain of Opportunity in Decorated Apparel
Yellowstone T-Shirt Co. began in 1977 as a modest 720-square-foot building on Main Street in West Yellowstone, Montana, near Yellowstone National Park.
FULL STORY
Video: Talking the Future of Garment Decoration in 2023
Where is the future of the decorated apparel industry headed? According to the experts, whether it’s screen printing, embroidery, heat pressing or digital decorating, the industry’s future is already here.
FULL STORY