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Build Your Business: Shop Talk
Video: Talking How to Grow Your Customer Base at Impressions Expo Shop TalkLaTonna Roberson, founder of Lady Print Boss, and Rick Roth, founder of New England’s Mirror Image Screenprinting & Embroidery discuss expanding your business's reach
LaTonna Roberson, founder of Dallas, Texas-based Lady Print Boss, and Rick Roth, founder of New England’s Mirror Image Screenprinting & Embroidery and Ink Kitchen discuss how to grow your customer base as part of the Shop Talk education series at the 2022 Impressions Expo in Fort Worth, Texas.
Roberson and Roth examine how easy it is to fall into the trap of spending all of your time working inside your business, and the importance of devoting time working on the outside to gain new customers and clients. Whether you are a one-person shop or have a small team, there are multiple opportunities for client growth/retention. Roberson breaks down the steps you can take, highlighting the use of tech apps and automation to land your ideal customer.
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