GEAR for Sports Expands DTG Printing with Kornit NeoPoly Technology

January 21, 2020

Kornit Digital, Englewood, N.J., recently announced that GEAR for Sports, Lenexa, Kan., a division of Hanesbrands Inc., has installed a Kornit Avalanche Poly Pro system to supplement previously implemented Kornit Digital direct-to-garment (DTG) print systems within the company’s production facility.

GEAR for Sports sells its products under some of the biggest brands in sportswear, including Under Armour, Champion, Alternative Apparel, Hanes, and Gear for Sports. Installing Avalanche Poly Pro, which integrates Kornit’s proprietary NeoPoly print technology with the brand’s production strategy, will enable GEAR to custom-print poly rich garments on demand, according to the company.

GEAR for Sports has implemented three Kornit DTG print systems in the last two years, establishing a process for delivering imprinted cotton garments on demand and expanding these capabilities to polyester and poly-blend pieces.

“We’ve been inviting key customers to our facility to demonstrate what the Poly Pro equipment can do, as we expand our digital printing capability throughout our facility,” says Cindy Olivarez, director of operations of customs and logistics, GEAR for Sports. “Digital printing is an ever-growing business and is key to our business initiatives. Having the ability to print polyester T-shirts one unit at a time will allow us to gain consumers who want poly rich garments, and Kornit’s Poly Pro system offers the best possible quality to allow GEAR for Sports to expand our direct-to-garment business.” — D.S.