Supacolor Enlists ASMR Influencer for New Marketing Campaign

July 5, 2021

Supacolor, Gardena, Calif., has partnered with Emma Smith aka Emma WhispersRed, well-known ASMR YouTube creator, for its new marketing campaign.

Supacolor and Smith have collaborated on the creation of video content that demonstrates the Supacolor heat-pressing process—all of it captured and narrated in Smith’s distinctive ASMR style.

“Most of our customers are creatives with a spirited, hustler mentality, and they engage with us heavily on social media,” says Jon Moore, marketing director at Supacolor. “They’re just as hungry for innovation as we are. Unique digital content appeals to our audience of entrepreneurs, so we’ll continue to push the envelope of our brand’s voice on social media.” — D.S.