Supacolor, Gardena, Calif., has partnered with Emma Smith aka Emma WhispersRed, well-known ASMR YouTube creator, for its new marketing campaign.
Supacolor and Smith have collaborated on the creation of video content that demonstrates the Supacolor heat-pressing process—all of it captured and narrated in Smith’s distinctive ASMR style.
“Most of our customers are creatives with a spirited, hustler mentality, and they engage with us heavily on social media,” says Jon Moore, marketing director at Supacolor. “They’re just as hungry for innovation as we are. Unique digital content appeals to our audience of entrepreneurs, so we’ll continue to push the envelope of our brand’s voice on social media.” — D.S.
The Vastex PTF-100 powder-to-film coating system in combination with an integral Vastex D-100 conveyor dryer increases production efficiencies for direct-to-film (DTF) heat-transfer apparel decorators.
FULL STORY
Stratasys Ltd. has launched what it describes as a new direct-to-garment (DTG) solution for its J850 TechStyle printer, the newest offering in the Stratasys 3DFashion direct-to-textile printing technology product line.
FULL STORY
Arcus Printers has released the Barracuda Conveyor Flatbed Cutter, a cutting-edge, intelligent solution for precise and continuous roll-to-roll cutting in direct-to-film (DTF) and UV DTF printing.
FULL STORY