Royal Apparel, Hauppage, N.Y., recently unveiled new virtual options to accommodate customers due to the COVID-19 pandemic.
The cancellation or postponement of trade shows, in-person presentations and showroom visits has become a common headline in the pandemic-driven news coverage. With CDC guidelines urging social distancing practices and essential travel only, Royal Apparel has launched its online initiatives and virtual options. The first week’s events immediately sold out.
Royal Apparel has set up a virtual showroom in the home office of sales director Glen Brumer and is conducting digital one-on-one appointments. It also is holding a series of town hall meetings with up to 20 participants to share and exchange ideas for today’s landscape.
Additionally, the company has added a new sample program, discounting items to allow customers to touch and feel the garments at reduced cost. This hopefully can get the product into customers’ hands and avoid having to meet in person. — D.S.
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