News:


Tiny Little Monster Starts “Here For Good” Movement to Help Small Businesses



April 16, 2020

Tiny Little Monster, St. Louis, has created an online store for local St. Louis businesses to sell branded T-shirts in an effort to support struggling operations during the COVID-19 pandemic.

The online store features T-shirts for individual small businesses that choose to participate; customers can purchase a T-shirt for $20, and $10 of the proceeds directly goes to the business. The other $10 is used by Tiny Little Monster for production and packaging and to pay furloughed staff.

“We were watching our sales numbers drop to nothing and in speaking with some of our most reliable customers realized that we are all in the same boat,” says Sloan Coleman, co-owner Tiny Little Monster. “Fear, closures, and social distancing habits are slashing small business earnings to the bone. Something had to happen. We print T-shirts, so we came up with this idea to sell T-shirts on behalf of local small businesses as a way to generate a different source of revenue for them.”

Within five days of opening online and advertising only using social media and the hashtag #HereForGoodSTL, over 40 St. Louis business owners submitted T-shirt designs. In just one weekend, Tiny Little Monster raised over $7,000 and by April 7, over 3,000 shirts have been sold, generating $30,000 in sales donations directly delivered to the participating businesses. The Here For Good store is adding new businesses daily. The movement has gained traction with screen print businesses in other communities across several states.


“We’re just trying to do our part,” Coleman says. “St. Louis is a unique city and we just knew folks would step up to help keep their local business community thriving. We’re trying to make sure that small shops are around forever, or Here For Good.”
For any small business affected by COVID-19 that would like to participate in the movement can submit a T-shirt design at tinylittlemonster.com/here-for-good. — D.S.


More News