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InkSoft Article Addresses Adding Production Capabilities




October 6, 2017

InkSoft, Tempe, Ariz., recently offered an article on its blog to help decorators interested in adding new equipment to their shops.

In “Adding Production Capabilities: Thinking Big-Picture Impact,” author and industry veteran Marshall Atkinson warns that before adding new capabilities, its important to understand how a purchase will impact your current shop’s lineup before signing the check.

Atkinson poses a series of questions meant to inspire article readers to think about whether new equipment will boost profitability, solve present company woes or just augment problems. He then suggests creating a business and marketing plan, putting customers’ needs first, evaluating employee training and shop culture, and other big-picture activities that should be happening in your shop.

Read the article by clicking here. — J.L.