Financing New Decorated Apparel Equipment
Taking out a loan or leasing to increase production capacity can help grow your embroidery, screen-printing or heat-pressing business, but do your homework first.
FULL STORY
Build Your Business: Management
Boost Your Business with a Promo Video
If a picture paints a thousand words how many words does a video paint? A well-made, engaging video can legitimize your business, giving it a polished and professional presence.
Creating and launching a company promotional video can be less hassle and expense than it sounds. In the past, creating a video involved a lot of equipment, a crew and long hours in editing. But in this digital age all you need is a smart phone.
Launching the video is easy as downloading it onto YouTube for free. YouTube has a built-in online video editor, which makes editing and refining video a breeze. If, however, producing a promotional video is too intimidating, consider hiring a professional to create one for you. It will be well worth the investment.
The benefits of a promo video are many. Once it is posted onto Facebook, Twitter or Instagram, it spreads quickly giving you the advantage of low-cost, high-impact advertising.
Need an idea for a video? You can showcase your shop, showing off your printing processes or film your team at work. Create a montage of printed goods or ask your customers to film short video testimonials.
Video is an effective way for businesses to communicate their products, services and brand personality, and is a small investment for massive gain.
JP Hunt is a founder and partner at InkSoft, Albuquerque, N.M., in charge of sales and marketing. Email him at jphunt@inksoft.com. For more information, visit inksoft.com.
More Build Your Business
The Nuts and Bolts of Embroidery Pricing
Pricing your embroidery for a profit is a skill that must be developed early on as you establish your decorated apparel business. Far too many embroiderers pull a figure out of the air hoping it will cover their costs, which it often does not.
FULL STORY
Ask the Experts: Jed Seifert
In this excerpt from the Impressions “Ask the Experts” podcast and online video series, Impressions Content Director, Adam Cort, talks with Jed Seifert, co-founder of Ohio-based decorator Stakes Manufacturing about how hiring the disabled doesn’t just provide an opportunity for the person being hired—it’s also good business
FULL STORY