Taking out a loan or leasing to increase production capacity can help grow your embroidery, screen-printing or heat-pressing business, but do your homework first.FULL STORY
Build Your Business: Management
Setting up a Sales Team
The most important element of a successful business is often the one most neglected. Regardless of the type of business you are in, the idea is to move product — and your sales will only be as strong as your sales team.
Building a good sales team can make the difference between mediocre or exceptional business returns. Good sales professionals generate revenue and ensure that marketing efforts are converted to sales and profit.
A well-chosen sales team’s focus and dedication is revenue generation. They understand how to convert and maximize marketing investments, which allows them to develop new customers and markets white maintaining existing relationships. A highly skilled and trained sales team will always ensure active sales rather than passive sales.
Too few printing businesses have a dedicated sales force. Shifting your thinking away from “salespeople are overhead” to “salespeople are keys to my success” will result in a new level of revenue generation. Developing that team will take time and a concerted effort, but the payoff will be invaluable.
More Build Your Business
Pricing your embroidery for a profit is a skill that must be developed early on as you establish your decorated apparel business. Far too many embroiderers pull a figure out of the air hoping it will cover their costs, which it often does not.FULL STORY
In this excerpt from the Impressions “Ask the Experts” podcast and online video series, Impressions Content Director, Adam Cort, talks with Jed Seifert, co-founder of Ohio-based decorator Stakes Manufacturing about how hiring the disabled doesn’t just provide an opportunity for the person being hired—it’s also good businessFULL STORY