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Outfitting Tots & Teens

Americana Sportswear’s Rabbit Skin fine jersey infant lap shoulder creeper (style 4424) is available in 13 colors.

June 24, 2013

From tiny tykes to towering teenagers, youth customers make up one of the most influential demographics in the decorated apparel industry. With a wide range of market needs and wants, including practical features for parents, comfortable playwear for kids and the latest looks for teens — all falling under the childrenswear umbrella — serving this niche can be as challenging as it is lucrative.

Today’s suppliers continue to meet market demand with “have-it-all” styles that offer
fashion-forward details without sacrificing comfort or function. This year, the selection includes everything from kids’ tees with moisture- and odor-management technology, to looks for tots, teens and tweens with grown-up details, and classic crew necks in trendy colors and patterns.

Please download the attached sample of kids, teen and tween apparel from various industry suppliers. We also encourage you to read the Impressions Product Guide to Teen & Tween Apparel, to be distributed July 2 via email.

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