Teens and tweens are an ever-growing power base of influencers in the apparel industry. Driven by popular culture, they are quick to adopt and establish new style trends. They view what they wear as a powerful means of self-expression, and are more willing to push the style envelope.
While lucrative, the young demographic also is demanding. Teens and tweens expect cutting-edge style, and are so in-tune with what is trendy that it can be hard to keep up.
Check out the following sample of teen and tween apparel from various industry suppliers. We also encourage you to read the Impressions Product Guide to Teen and Tween Apparel, which will be distributed July 3. Receive it, and all of Impressions’ e-newsletters, by clicking on the “Newsletter Sign-Up” button.
To view the “Teens & Tweens Remain Industry Style-Setters” article as it appeared in the June/July 2012 issue of Impressions, click here.
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