Digital Decorating:

The “G” in DTG

By Joe Longtin, Contributing Writer

This is an example of a full-color direct-to-garment print with white ink on a black shirt. This kind of digital printing allows for near-photographic quality.

DOWNLOAD: The 'G' in DTG Tech Tips Newsletter

December 11, 2013

If you own — or are considering investing in — direct-to-garment (DTG) technology, you know that cheap shirts lead to cheap results. You need a good blank to make customers return for more orders. How do you decide which garments to pair with digitally printed customer graphics?

In this Tech Tips Newsletter, sponsored by Anajet, you’ll learn about the major garment considerations you must make when printing with direct-to-garment equipment. This includes finished hand, color, yarn, pretreatment and more. You’ll also learn how to communicate better with your clients to set appropriate expectations and pricing for profitability.

When selecting garments for quality digital impressions, experienced DTG owners choose blanks based on the
following customer expectations:
• The intended use case
• White ink or CMYK-only printing
• Budget and logistical considerations
• Hand and weight
• Brightness or saturation of the image