Big Frog Custom T-Shirts & More Celebrates Momentum with Eight New Franchises

Dunedin, Florida—Big Frog Custom T-Shirts & More, the custom apparel franchise with over 75 locations nationwide, continues to expand, partnering with driven entrepreneurs to bring its custom T-shirts, promotional products, and community support to key markets nationwide.
Published: August 13, 2024

Dunedin, Florida—Big Frog Custom T-Shirts & More, the custom apparel franchise with over 75 locations nationwide, continues to expand, partnering with driven entrepreneurs to bring its custom T-shirts, promotional products, and community support to key markets nationwide.

Closing its second quarter for 2024, the brand is celebrating the award of eight franchises, systemwide sales growth, the launch of its new promotional products line, and a renewed emphasis on promoting online stores.

“We have signed agreements for stores in Albuquerque, New Mexico; Township of Washington, New Jersey; Fayetteville and Cumming, Georgia; Fort Worth, Texas; Chattanooga and Green Hills, Tennessee; and most recently, Stockton, California,” says David Braun, Big Frog chief development officer. “We’re excited to see progress throughout the system, and some of these franchisees’ stories are quite compelling.”

Billy Snyder, the new franchisee for the Cumming store, originally started with the brand as a graphic designer. After working his way up to store manager over the course of 12 years, he bought the business. Now, as an owner-operator, Snyder will support his own community through his purpose-driven business.

In addition to franchise footprint growth, Big Frog has continued to expand its product offerings, positioning franchisees to capture an even larger market share. Earlier this year, the brand launched a promotional products line with customizable items like pens, mugs, high-end insulated cups, and tech items, such as earbuds and mobile phone chargers.

The upcoming back-to-school and fall fundraising season is a prime time for Big Frog to place renewed emphasis on the ability of its franchisees to offer online stores to individual consumers, nonprofits, and business clients. Franchise owners partner with their clients to create a unique online store with the organization’s choice of products. Businesses can efficiently sell corporate apparel and swag to their employees and clients, and schools and nonprofits can easily run T-shirt fundraisers benefiting school programs and other worthwhile causes.

“This plays into one of the very fulfilling aspects of Big Frog—giving back,” says Tina Bacon-DeFrece, Ph.D., Big Frog co-founder, president, and CEO. “It’s part of the community outreach that we do. We’ve given franchisees a quick and easy way to set up and maintain the online stores, which is a value-added service for their customers.”

Big Frog’s commitment to ongoing innovation and continuous adaptation places it—and its franchisees—in a favorable position within the already-booming garment industry. Expected to increase to $2 trillion by 2027, the global apparel market is steadily growing and welcoming entrepreneurs who offer in-demand services like the ones at Big Frog. Each independently owned and operated franchise specializes in direct-to-garment (DTG) printing—which is cleaner and greener than other decorating methods—and direct-to-film (DTF) printing, which allows for more vibrant, detailed designs. In addition, Big Frog franchises offer free design help, with no art or setup fees, no minimum orders, and fast turnaround on orders.

“Looking toward the second half of the year, we’re excited to continue growing with the right franchise partners to make ‘un-frog-ettable’ custom apparel even more accessible,” Braun says. “Currently, we have 99.9% market availability in the U.S. and Canada, with an immediate focus on developing the brand in Orlando, Fort Myers and Tampa Bay, Florida; Houston, Texas; Charlotte, North Carolina; and Las Vegas, Nevada.”

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series