Per newly updated data from the market research firm Future Market Insights (FMI) starting from a 2023 baseline of $3.4 billion, the custom T-shirt printing market in the United States is projected to reach $9.9 billion by 2033, at a compound annual growth rate (CAGR) of 9.7 percent through 2033. The share of custom T-shirt printing as a portion of the overall apparel market is estimated to fall somewhere between 2 and 5 percent.
Given the dynamic nature of the industry and the continual development of new techniques and technology, expect this increase to be across the board: encompassing heat-pressing and digital decorating techniques like direct-to-garment (DTG) and direct-to-film (DTG) as well as screen printing.
Custom T-shirt Decorating Trends
According to the report, “Rising preference for customized, fashionable, and unique clothing, as well as rising disposable income among the global young population, are major factors driving the demand for custom t-shirts in the market. Customized t-shirts are popular among young people because they allow them to design clothing that matches their preferences, personality, and style.”
Economically, the reports notes, disposable income has a direct impact on consumers’ purchasing power and decision-making. When disposable income rises, households have more money to spend and save, forcing consumers to spend more and become less frugal. “Thus, the rising disposable incomes of people across the globe boost the affordability of these customized t-shirts, which are relatively more expensive than normal t-shirts.”
Custom T-shirt Market Market Globally
Globally, FMI says it believe the global custom T-shirt printing market will be a witness to “staggering growth” between now and 2033 as T-shirt manufacturing companies increasingly market their custom designed T-shirts as a modern branding strategy for their client companies.
Per the report: “Companies, especially startups, are using this technique to increase their brand visibility and woo the potential customers,” providing an expected to “boost” the market. To obtain a copy of the entire report, click here.
