Brother Enters Wide-Format Latex Segment with Latest Launch

March 14, 2024

Bridgewater, New Jersey—Brother International Corporation will be entering the signage market with the all-new WF1-L640 64-inch latex wide-format printer.

The platform is designed with a wide range of business applications in mind including banners, window-wall-floor graphics, outdoor and display signage, trade show graphics, vehicle wraps, advertising, and interior decoration.

This new latex wide-format printer takes on a new business area for Brother utilizing the company’s ink and printhead technology cultivated through the development of garment printers. The latex ink developed for the WF1-L640 achieves a wide array of colors and rich expressiveness, and in addition to having high weather resistance for outdoor advertisements, is water-based, making it environmentally friendly and safe to use such as in restaurants, educational institutions, and medical institutions.

Brother’s latex ink formula offers a wider color gamut with CMYK over the industry standard. The WF1 printer has an integrated curing system for the ink with no additional wait time needed for outgassing as with other chemistries.

“Brother’s industrial printing division continues to grow and innovate when it comes to services and solutions,” says Lawrence Davenport, vice president of Brother’s Industrial Products Division.