News: Digital Decorating

Roland DGA Expands Media Family with the Addition of Two New Products

By Dustin Shrader , Managing Editor

July 13, 2023

Roland DGA Corporation, Irvine, California, is continuing the expansion of its media family, adding two new high-quality products—Frosted Etched Glass Vinyl and WallFlair™ Paste Paper.

Roland DGA digital decorating etched glass Frosted Etched Glass Vinyl (ESM-ETCH) is a 3-mil, polymeric vinyl printable media with permanent adhesive that simulates the appearance of actual etched glass. ESM-ETCH is ideal for use (either printed or unprinted) as a decorative privacy film to spruce up interior or exterior décor. It comes with an air-release liner for easy application and can be used to decorate a variety of clear, glass, mirror, and stainless-steel surfaces.

Roland DGA digital decorating wall paste paper WallFlair Paste Paper (RCM-WFPP) is a sustainable, 15-mil uncoated fibrous non-woven product designed specifically for wall applications. This media is 100-percent PVC free, contains no heavy metals, and is both ASTM E-84 Class A (Fire) certified and REACH compliant. Compatible with Roland DG’s UV and resin inks, this premium media boasts excellent printability, high opacity, and outstanding dimensional stability, according to the company. Simple to keep clean, the surface is washable with a soft, damp cloth.

“We’re excited about the addition of these unique offerings to our continuously growing media lineup,” says Lily Hunter, Roland DGA Senior Product Manager. “You can let your imagination run wild with Frosted Etched Glass Vinyl. Not only does it provide privacy, it’s also great for decorating a wide variety of transparent objects. WallFlair Paste Paper is the latest media to join our WallFlair product family. Users will appreciate how this high-end, fibrous non-woven wallcovering adds a distinctive touch to any interior space and how simple it is to install and remove.”