A&E to Develop Anti-Counterfeiting Sewing Threads

March 5, 2018

American & Efird (A&E), Mount Holly, N.C., recently announced a collaborative agreement with Applied DNA Sciences Inc. to develop sewing thread using CertainT anti-counterfeiting technology.

“The CertainT program is an innovative solution for brands and retailers in their supply chain,” says Les Miller, CEO, A&E. “A&E and Applied DNA Sciences together are creating new security applications for sewing thread benefitting from revolutionary SigNature®T DNA and Beacon® technology. Our customers are increasingly more vigilant and security minded. DNA technology can protect a wide range of products, from luxury consumer brands to industrial applications where integrity of components is mission critical. We are excited to be collaborating with Applied DNA Sciences and developing cutting-edge technology solutions for our customers.”

A&E supports many of the world’s top industrial and consumer brands with thread products that require strict quality and integrity.

“Many products, from running shoes [and] performance athleisure wear, to luxury brands, can benefit from a secure sewing thread,” says James Hayward, president and CEO, Applied DNA. “A&E’s extensive portfolio of products, combined with the CertainT platform, provide a powerful opportunity to provide a trusted solution for customers who need a true anti-counterfeiting brand-protection solution.” — J.L.