Coloreel Marks New Distribution Deal in India

April 1, 2022

Coloreel, Jönköping, Sweden, has announced the sale of five (5) single-head machines to new distribution partner in India, Apsom Infotex Limited (Apsom).

The deal is the first step for Coloreel entering the industrial embroidery market in India, one of the world’s largest markets for textile production and embellishment.

“We are very excited to finally be able to enter the Indian market,” says Sven Öquist, vice president of sales at Coloreel Group AB. “We have since long had great interest from decoration manufacturers on the Indian market but covid has been delaying our market entry. Our new partnership with Apsom provides us with great reach into the Indian embroidery and digital print market and we are looking forward to many more orders to come.”

Apsom is the market leader in the Digital Inkjet Print Market in India for textile and industrial applications with more than 25 years of experience from operating in India, according to the company.

“It was love at first sight for the people at Apsom when we spotted the Coloreel technology at an oversees exhibition and the entire team has since been completely focused on bringing the technology to the Indian market,” says Anirudh Dadu, business development manager at Apsom. “In a traditional industry like textiles its very rare to see such a game-changing innovation. We are very excited to have the opportunity to distribute Coloreel in India being amongst the world’s biggest Apparel and Textile producing markets.” — D.S.