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Coloreel Signs Netherlands Distributor

April 24, 2019

Sweden-based Coloreel expanded its European distribution network by partnering with Pals Print & Screen, a Netherlands and Belgium distributor of embroidery machines, digital printers and now Coloreel units.

Pals will be responsible for sales, service and installation for all customers in its market.

“It is an amazing, innovative development that the embroidery business was waiting for,” says Anton Pals at Pals Print & Screen. “For us, the Coloreel unit is a unique product as an addition to our range of machine brands. It supplies great opportunities and solutions in the modern world, with, for example, web shops who now can embroider designs with limitless colors and even full-color gradients.”

Pals Print & Screen is a family-run business with main segments focusing on profile embroidery, workwear, logos and sports.


The Dutch and Belgian markets are well known for their extremely high requirements in the field of print and embroidery quality by implementing different technologies, personalization and the demand for fast delivery times, according to Coloreel.

“We now cover the whole western Europe with our distribution network and through this agreement, we have another motivated and enthusiastic partner who wants to work with our revolutionary Coloreel unit,” says Magnus Hellström, vice president of sales and marketing at Coloreel.

Coloreel technology enables high-quality, instant coloring of textile thread during production, opening new amazing design possibilities and increased productivity with minimal wasted resources, according to the company. — D.S.


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