Madeira USA, Laconia, N.H., is bringing its Prof. T. H. Read character to life with a new blog.
Industry veteran Arnie Korfine will lead the new blog, acting as the live voice of the company’s Prof. T. H. Read, a caricature that has been around for nearly 20 years.
Korfine began with Madeira as regional sales manager and eventually became national sales manager. Now semi-retired, he will share his experiences — offering advice and pointing out best practices as Prof. T. H. Read — through a new blog.
The forum will welcome customer comments, queries and concerns as the professor seeks to educate, enthrall and entertain. For a look at the uncanny resemblance between Korfine and the professor, visit madeiramatters.net, or click on the blog icon at madeirausa.com or madeiramart.com.
Along with an introduction, the first topic covered in the blog is “Choosing the Best Embroidery Thread.”
For more information, visit madeirausa.com. — L.M.
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