Madeira USA Celebrates 30th Anniversary

June 30, 2014

Madeira USA, Laconia, N.H., is celebrating a 30th anniversary this year.

The milestone marks three decades of growth, innovation and expansion throughout the decorated apparel market, according to the company.

“I think the key to our longevity and growth has been our policy of getting to know our customers first hand,” says Shirley Clark, Madeira USA president. “Whether it’s participating in trade shows in order to meet many smaller volume customers, or traveling to sit down, one-on-one, face-to-face with a high-volume customer, we learn what and how they operate so that we can cater to their needs.”

Madeira USA was one of the first in the industry to offer the convenience of online shopping, according to the company. Its website has gone through more than half a dozen facelifts and functionality upgrades over the years. Features now include ecommerce, instructional videos, automatic Pantone color matching and free downloadable designs. The company also offers an app so that smartphone users can place orders on the go.

“Distribution is another key factor in our success,” Clark says. “Knowing that goods need to be delivered yesterday was a driving force in our expanding our service over the years, so that we currently ship from 13 locations throughout the country.”

For more information, visit — L.M.