Madeira USA Hosts Webinar on the Art of the Upsell

November 23, 2015

Madeira USA, Laconia, N.H., recently hosted a webinar titled “Mastering the Upsell from the Masters: Tools Embroiderers Can Use Every Day to Grow Sales.”  

The webinar, shown above, featured Jennifer Cox, president of the National Network of Professional Embroiderers, and Heather DiPrato, senior vice president at the Advertising Specialty Institute.

In the webinar, which originally took place Nov. 10, Cox and DiPrato shared their experiences and insight into how embroiderers can build their own revenue with very little extra effort, according to the company.

For more information, visit — L.V.