Madeira USA, Laconia, N.H., has added 72 new colors to its line of 100% polyester Polyneon brand of embroidery threads. There are now 62 additional solid colors, including five new fluorescents. Ten multi-colors in various shades of denim and khaki also have been added. All are available in 40-weight, on 5,500-yard cones and 1,100-yard Mini Snap cones.
“To add colors to our already extensive line is not a quick and easy process,” said Shirley Clark, president of Madeira USA. “The amount of testing Madeira applies to any new product before bringing it to market is extensive. We believe these new colors fill a gap in some of the ranges of our color shades, and keep us on trend with the fashion world.”
The new multi-colors, which were conceived with jeans in mind, support the fashion element of tone-on-tone and the worldwide, unisex tendency to embroider on jeans, jean pockets and seams.
Additionally, the company has added new 40-weight black and white options. When used for embroidering logos or lettering, the new black and white will hold up through the severe temperatures of tunnel dry finishing, allowing embroidery and screen printing to coexist on a garment.
For more information, visit madeirausa.com. — L.M.
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