Madeira USA Offered Rayon Webinar in March

April 9, 2014

This past March, Madeira USA, Laconia, N.H., offered customers and prospective customers an opportunity to learn all about rayon.

Invitations went to thousands, and Madeira hosted a virtual full house. The webinar was recorded and is available for viewing on Madeira’s website and YouTube.

The company’s marketing team led attendees through a presentation of the various weights of rayon thread and how they are used; the attributes of the thread, and why it is ideal for certain projects; working with classic rayon, and choosing the correct needles; and after care, or how to best launder items that have been embroidered.

In addition, industry veterans were on hand to share their experiences of working with this popular embroidery thread. Representing opposite ends of the embroidery industry, Michael Savoia and Rich Medcraft addressed questions and spoke about examples of their own work.

Savoia operates his company, Villa Savoia, in Providence, R.I. He has been embroidering fabric for the nation’s top interior designers for more than 20 years. Among his clients are Michael Smith, Thomas Pheasant and The Wiseman Group.

Medcraft’s Stitchwise Embroidery Design is located in southern Oregon. In business for more than 14 years, he specializes in custom digitizing and full-service embroidery for companies at the local and national levels.

For more information, visit — L.M.