American Apparel Teams Up with Live Nation, Showcasing Partnership at Music Midtown

By Dustin Shrader , Managing Editor

Photo courtesy of American Apparel

September 15, 2023

American Apparel, Christ Church, Barbados, has announced a multi-year partnership as the official printwear supplier of Live Nation across festivals in North America.

This marks an exciting moment for the brand as it heightens efforts to deepen connections with its fans, according to the company. As part of this partnership, American Apparel was present at the Music Midtown festival in Atlanta, debuting its Tee Lab activation booth.

“We are excited to extend our partnership with Live Nation, the global leader in live entertainment, to feature our iconic American Apparel® brand center stage,” says Emma Budzisz, vice president of marketing at Gildan Activewear. “Music holds a special place in the hearts of our consumers, and the festival experience presents us with an exceptional opportunity to collaborate with artists and designers to create timeless T-shirt memories for attendees.”

At the American Apparel Atlanta Tee Lab activation booth, the company offered Music Midtown attendees a one-of-a-kind customization experience. Fans had the exclusive opportunity to receive a complimentary custom printed T-shirt along with embroidered patches. Visitors were be able to use a dedicated design desk to create their own unique customizations. Fans also had the opportunity to purchase American Apparel printed products directly at the booth. The activation was supported by a comprehensive social media campaign on the brand’s Instagram channel.