With the coming of fall, time is running short for those interested in entering their companies, products or services in this year’s Impressions Industry Impact Awards—a newly inaugurated awards program designed to celebrate the best of the best from across the decorated apparel industry.FULL STORY
Archroma Unveils New Water Repellent
Archroma, Pratteln, Switzerland, has launched Smartrepel Hydro SR liq, a new PFC-free technology for the repellence of water-based stains.
The new innovation has been developed in line with the principles of “The Archroma Way to a Sustainable World: Safe, efficient, enhanced, it’s our nature.”
Smartrepel Hydro SR liq is the latest addition to a range of micro-encapsulated, highly biodegradable, non-PFC based technology offering durable water repellency to all cotton and synthetic fibers, and their blends.
The new Smartrepel® Hydro SR liq has been specifically developed for soil repellent finishes aiming to protect against water-based stains such as coffee, red wine and ketchup, in applications such as home textiles, table clothes upholstery, car seats and interior textiles.
The new grade offers the signature Smartrepel® high performance standard: a perfect symbiosis of water protection, soil repellence, breathability and durability – with the soft hand-feel that is sought after by consumers, according to the company. — D.S.
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