Augusta Sportswear, Founder Sport Group Launch Momentec Brands

Tagline for the sportswear apparel brand will be: 'Outfitting Moments that Matter'

March 28, 2024

Augusta Sportswear Brands and Founder Sport Group have unveiled their combined company’s new corporate identity, Momentec Brands, as well as the venture’s new tagline “Outfitting Moments that Matter.” Augusta Sportswear Brands and Founder Sport Group were recently acquired by the investment firm Platinum Equity.

According to the company, “Momentec Brands emerges as a leading supplier of team uniforms, off-field performance wear, and fan apparel tailored for the youth and recreational sports markets.”

Custom Team Uniforms, Sportswear

In a release,  Momentec Brands goes on to say it will “continue its unwavering commitment to provide its customers superior service by maximizing the strength of the two organizations in customer care, distribution and critical day-to-day ‘count on us’ execution. Our core objective is to become your easiest partner to buy from, breaking down complexity and making designing and buying even custom uniforms a simple and fun experience

Founder Sport Group CEO John Anton will serve as CEO of Momentec Brands. Augusta Sportswear Brands CEO David Elliot will serve as vice chairman.

“We are excited to announce the rebranding of the combined company as Momentec Brands,” Anton said. “Momentec represents a bold step forward in our journey towards redefining the uniform and sportswear industry while delivering exceptional service for our customers.”

According to Momentec, the company’s new name “embraces a spirit of innovation as the company strives to inject cutting-edge technology into all aspects of the design and ordering process to simplify the customer experience.”

In its current iteration, Momentec Brands serves as a leading designer, manufacturer and marketer of customizable high-performance uniforms, training apparel and fanwear for teams, coaches, athletes, and fans. Its brands include Badger Sport, Alleson Athletic, Garb Athletic, Prosphere, Augusta Sportswear, Holloway, Russell Athletic, Pacific Headwear,and High Five. Momentec Brands will continue to operate and thru 2024 into 2025 with a single combined website at set to go live in Q1 2025.