BELLA+CANVAS Appoints Norm Hullinger as the Brand’s New President

By Dustin Shrader , Managing Editor

July 24, 2023

BELLA+CANVAS, Los Angeles, has announced the appointment of Norm Hullinger as the company’s new president.

Hullinger joined BELLA+CANVAS in April 2021 as its first chief operating officer. Under his guidance, the company has seen tremendous growth and progress, with expanded sewing operations in Central America and the establishment of three cutting-edge distribution facilities. According to BELLA+CANVAS, Hullinger’s relentless pursuit of operational excellence has been instrumental in enhancing BELLA’s capabilities and ensuring the company meets the ever-evolving needs of its valued customers.

Co-Chief Executive Officers and Co-Founders Danny Harris and Marco DeGeorge have expressed their utmost confidence in Hullinger’s ability to steer the company toward continued success.

“We feel there is nobody better than Hullinger to help lead this great brand as its President.” says Danny Harris, co-chief executive officer and co-founder of BELLA+CANVAS.

Hullinger brings more than two decades of industry experience to his new role, which, combined with his two years as Chief Operating Officer of BELLA+CANVAS, has provided him with invaluable insights into every aspect of the company’s business. His comprehensive understanding of the apparel industry and passion for the BELLA+CANVAS brand, make him the ideal candidate to take on this significant leadership role, according to the company.

“As we embark on this exciting new chapter with Hullinger as our President, we are confident that BELLA+CANVAS will continue to innovate, grow, and exceed expectations,” Harris says. “Hullinger’s leadership and strategic direction will undoubtedly lead toward new achievements and strengthen our position as an industry leader.”