BELLA+CANVAS Opens New Alabama Facility

By Dustin Shrader, Managing Editor

October 25, 2022

BELLA+CANVAS, Los Angeles, has opened a new fabric-cutting facility in Wetumpka, Alabama.

The company invested $11.9 million in the new venture which operates in an 890,000-square-foot building formerly occupied by Russell Brands.

“We are thrilled to be part of the community and look forward to creating jobs and opportunities for many in Alabama,” says Chris Blakeslee, president of BELLA+CANVAS. “After a comprehensive search, we ultimately concluded that our new location in Wetumpka, Alabama was not only optimal to enhance our manufacturing footprint and technologically advanced operations levels, but also ideal in terms of support from the local government and access to great new team members.”

The Wetumpka facility has been modeled after BELLA’s Los Angeles facility which utilizes exclusive software and specialized cutting tables and employs over 1,000 people.

A total of 557 jobs will be created including spreaders, general cutting laborers, forklift operators, shipping and receiving clerks, and administrative staff. So far, the company has hired more than 180 people.

“The decision by BELLA+CANVAS to locate its high-tech cutting facility in Wetumpka is welcome news for Elmore County and for Alabama,” says Alabama Governor Kay Ivey. “Not only will the company’s growth project spark the creation of a significant number of jobs, but it also underscores how Alabama is ready and eager to play a role in America’s manufacturing renaissance.”