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BELLA+CANVAS to Open New Alabama Facility



March 24, 2022

BELLA+CANVAS, Los Angeles, is planning to open a new fabric-cutting facility in Wetumpka, Ala.

The company will invest $11.9 million in the new venture which will operate in an 890,000-square-foot building formerly occupied by Russell Brands.

“We are thrilled to be part of the community and look forward to creating jobs and opportunities for many in Alabama,” says Chris Blakeslee, president of BELLA+CANVAS. “After a comprehensive search, we ultimately concluded that our new location in Wetumpka, Alabama was not only optimal to enhance our manufacturing footprint and technologically advanced operations levels, but also ideal in terms of support from the local government and access to great new team members.”

The Wetumpka facility is expected to be modeled after BELLA’s Los Angeles facility which utilizes exclusive software and specialized cutting tables and employs over 1,000 people.


A total of 557 jobs will be created including spreaders, general cutting laborers, forklift operators, shipping and receiving clerks, and administrative staff.

“The decision by BELLA+CANVAS to locate its high-tech cutting facility in Wetumpka is welcome news for Elmore County and for Alabama,” says Alabama Governor Kay Ivey. “Not only will the company’s growth project spark the creation of a significant number of jobs, but it also underscores how Alabama is ready and eager to play a role in America’s manufacturing renaissance.” — D.S.


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