Campus Ink, Chicago, and Virginia Tech have formed a new NIL partnership to promote student-athlete merchandise.
Through the partnership, Virginia Tech student-athletes will be allowed to use the school’s logo and trademarks in merchandise for NIL opportunities.
Participants will be able to create custom items featuring school logos. The products will then be sold in Campus Ink’s NIL Store, an e-commerce store for branded apparel. Campus Ink also will handle the product creation, design, marketing, customer service and more.
“We are very pleased to provide another opportunity for Virginia Tech student-athletes to monetize their popularity with our fans,” says Whit Babcock, Virginia Tech director of athletics. “This partnership with Campus Ink will offer one more way for Hokie Nation to support our athletes in a very tangible way.” — D.S.
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