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Citadel Brands Announces New CEO

March 7, 2023

Citadel Brands, Kingstree, South Carolina, has appointed Michael R. Hoffman as its new chief executive officer.

Photo courtesy of Citadel Brands.

Hoffman holds 30 years of industry experience, serving in senior leadership positions at several renowned organizations including, Fruit of the Loom and Gildan. He will bring a wealth of experience in driving growth and innovation, building high-performing teams, and elevating brand experiences for customers, accoridng to the company.

“I am thrilled to join Citadel Brands as its new CEO,” says Hoffman. “The company has a rich history of creating exceptional products that resonate with customers, and I am excited to lead the next phase of growth and success.”

As CEO, Hoffman will work closely with the executive team and employees to develop and execute strategies in enhancing its brand portfolio and customer experiences, expanding its global presence, and driving innovation across all business units.

“We are delighted to welcome Mike to the Citadel Brands family,” says Jawad Jumani, Citadel founder and president, “His deep industry experience, leadership skills, and passion for building exceptional brands make him the ideal leader for Citadel Brands’ future.”


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