Coloreel Closes Distribution Deal with Hirsch Solutions

February 22, 2022

Coloreel, Jönköping, Sweden, has announced the sale of six single-head units to Hirsch Solutions, Huntersville, N.C.

“Our partnership with Hirsch provides Coloreel with the ultimate reach into the U.S. embroidery market and with this order of six additional single-head units, Hirsch will be able to satisfy the quickly rising demand for our products,” says Sven Öquist, vice president of sales at Coloreel Group AB. “I am looking forward to many more units sold through our partnership with Hirsch.”

The deal has been announced less than four weeks after the Impressions Expo show held in Long Beach, Calif., where Coloreel and Hirsch demonstrated live, the unique capabilities provided by Coloreel’s products and technology to several hundred interested visitors.

“These are fantastic results from the very successful Impressions Expo in Long Beach,” says Adam McGrath, sales/support at Hirsch Solutions. “We are looking forward to supplying more of our customers with Coloreel’s unique technology for more sustainable and more creative embroideries.” — D.S.