Industry Expert Aaron Montgomery Releases New Book

Having fun is a big part of being successful in the decorated apparel industry...seriously!

By Dustin Shrader, Managing Editor

January 4, 2024

St. Peters, Missouri – Our Success Group co-founder and podcast host, Aaron Montgomery, has released a new book, “The FUNdamentals of Business Success.”

Aaron Montgomery decorated apparel business coach, author of the book The Fundamentals of Business Success

Aaron Montgomery

In this down-to-earth business guide, Montgomery explores essential principles and strategies that form the foundation of a successful business. With thirteen FUNdamentals that are the roots that many small businesses miss when trying to build a business they love. Those business owners end up with a business that steals all their time and is overwhelming because of their lack of foundation.

“From a young age, I was fortunate to be immersed in the world of small business owners,” says Montgomery. “I was always curious what made certain companies successful. Fun and passion seemed to be the key! The reason FUN is at the core is simple: when you align with your passion, running a business doesn’t feel like an overwhelming job. It’s all about having a foundation that allows you to control your business growth, rather than the other way around.”

With a focus on personal development and business growth, “The FUNdamentals of Business Success” offers readers valuable insights and actionable advice for building a purpose-based business aligned with their passions and values. In “The FUNdamentals of Business Success,” readers will discover a comprehensive framework that operates like a flywheel or cycle of success. Montgomery’s book emphasizes the importance of mindset, personal responsibility, clarity, and continuous improvement. This book is all about ditching the daily grind and finding the FUN that being a small business owner should include.

“This book not only assisted me in defining my purpose but also played a pivotal role in my personal and professional growth,” says Becky Kotzer from BK Custom. “The 13 FUNdamentals have undoubtedly contributed to my overall development, making it an invaluable resource for my business.”

The FUNdamentals of Business Success” is also available for purchase on Amazon. For more information about the book or author Aaron Montgomery, contact him at

Updated March 27, 2024