Decorated Apparel Market Estimated to Grow 12.9 percent

Screen printing expected to remain relevant as U.S. Market Forecast to Grows to $29.4 billion by 2033

Screen-printing is expected to remain a viable apparel-decorating method for the forseable future. 2022 PWP Studio Corporate Event Photographers

March 29, 2024

Starting from a 2023 baseline, the decorated apparel market is forecast to rise to a valuation of $29.4 billion in the United States and $99 billion globally by 2033, representing a steady compound annual growth rate (CAGR) of 12.9 percent.

According to the research firm Future Market Insights Inc., this continued healthy growth comes in the wake of what the company describes as the astonishing CAGR of 14.6 percent the industry experienced between 2018 and 2022.

According to the Future Market Insights, the development of digital printing techniques, such as direct-to-garment (DTG), has “revolutionized the decorated apparel market” in the way it makes it possible to print high-quality full-color designs directly onto clothing, expanding customization options. In its recent report on the industry, the company goes on to say, “The rapid growth of e-commerce platforms has changed how decorated apparel is sold and distributed. Online stores and marketplaces allow for wider reach and make it easier for consumers to order custom clothing.”

With respect to sustainability, the Future Market Insights report says: “In response to increasing environmental awareness, there is a growing demand for sustainable and eco-friendly decorated apparel. This has led to adopting methods such as water-based inks and the custom of organic or recycled fabrics.”

According to the report, customers are increasingly looking for unique clothes. This trend is driven by technological advances, making it easier and more cost-effective for companies to offer customization options.

In addition, the report says, “Software and automation solutions have played an important role in streamlining production procedures, reducing lead times, and improving efficacy in the apparel industry. As consumers expect faster processing times, print-on-demand services are becoming increasingly popular. This allows for smaller production runs without the need for large inventories.”

While screen printing remains dominant, the range of decorated apparel has expanded. This includes sublimation printing, vinyl heat transfer, and laser engraving. The growing popularity of activewear has influenced the decorated apparel market. This trend has augmented demand for performance fabrics and specialized trim techniques suitable for sportswear.

To access the complete Future Market Insights report, click here.