GSG, Dallas, has named Beth Wolf as its new vice president of marketing.
In her new role, Wolf will oversee refining GSG’s connection to customers, creating go-to-market strategies, developing partner marketing initiatives, creating sales-enablement tools and strengthening the company’s presence at trade shows and industry events.
Prior to joining GSG, Wolf spent the last eight years as director of marketing for N. Glantz & Son, where she played a key role in creating alignment between sourcing, sales and marketing by developing supplier marketing programs, as well as managing e-commerce, franchise and direct marketing, according to the company.
She also has established marketing programs via dealer/distributor networks and big boxes for manufacturers providing licensed products for John Deere. — D.S.
