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Hanes Launches #MaskAround Campaign Encouraging Americans to Wear Face Masks



July 22, 2020

Hanes, Winston-Salem, N.C., recently launched its #MaskAround campaign and also will be donating 1 million masks to those experiencing homelessness.

According to a survey commissioned by Hanes, 51% of Americans wear a face mask all the time when outside their homes, while 71% wear a mask to a grocery store or retail location. The U.S. Centers for Disease Control and Prevention advises that cloth face coverings are a critical tool in the fight against COVID-19 that could reduce the spread of the disease, particularly when used universally within communities, according to the organization.

Hanes will be donating 1 million face masks to nonprofit organizations supporting homeless citizens across the country, including COVID-19 hotspots such as Los Angeles, Miami and Houston. Partnering with Mark Horvath, founder of nonprofit Invisible People, which is dedicated to educating the public about homelessness, the brand is supporting local homeless assistance organizations across all 50 states, including Washington, D.C. and Puerto Rico.

“Homeless people face even more limited avenues for support during the COVID-19 pandemic,” says Horvath. “Hanes continues to make a significant difference through its longstanding commitment to this nation’s often invisible population. This program is critical to driving the importance of having and wearing face coverings whenever social distancing cannot be practiced.”


With its #MaskAround campaign, Hanes is challenging its followers to embrace face masks to help slow the spread of COVID-19. The TikTok and Instagram campaign features social media personalities who will ask consumers to highlight the unique places they are at, such as catching a movie at a drive-in theater, having a picnic in the park or sitting around the fire pit with friends. The visibility to #MaskAround will help keep others safe, according to the company.

“We want to do our part to support the country’s effort to slow the spread of COVID-19,” says Sidney Falken, chief branding officer at Hanes. “Hanes is proud to be able to offer affordable and comfortable cotton face masks to consumers and our goal is to raise awareness around the importance of wearing them to help keep each other safe and healthy.”

For more information on the social media campaign, click here. — D.S.


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