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HanesBrands, USC Form Long-Term Primary Apparel Partnership



July 1, 2022

HanesBrands (HBI), Winston-Salem, N.C., has announced a new primary apparel partnership with the University of Southern California (USC).

The 10-year agreement gives HBI exclusive rights in the mass and mid-tier retail channels to develop consumer-driven collections of fan apparel that will expand the University’s retail footprint, according to the company.

HBI will design, manufacture, and distribute an expansive collection of men’s, women’s, unisex, youth, infant and toddler fan apparel. Beginning in January 2023, the company also will create special activations and enhanced retail presentations through in-house design expertise and a commitment to responsible, transparent, and sustainable manufacturing.

“USC has a proud heritage, and we’re thrilled to support the school in supplying fan apparel that consumers will love,” says John Fryer, HanesBrands president of Licensed Sports Apparel. “Our iconic brands and unmatched products resonate with consumers around the world and will help enhance fan engagement for USC.”


USC is the latest university to join HBI as a primary apparel partner. Other partners include the University of Texas, The Ohio State University, University of North Carolina, University of Georgia, Villanova, University of South Carolina, and University of Cincinnati.

“We are excited to enter into a long-term partnership with HanesBrands,” says Matt Curran, USC director of Trademarks and Licensing “Their collection of iconic brands, retail success, and commitment to sustainability and responsible sourcing makes them a great fit for USC. We’re confident in HanesBrands’ ability to service our growing market of fans, alumni, and students with quality apparel offerings.” — D.S.


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