Impressions Expo Long Beach 2024 Makes Waves

By Dustin Shrader, Managing Editor

The Impressions Expo entrance was packed with attendees everyday. Photo courtesy of Chris Drew, Impressions Art Director.

January 24, 2024

Impressions Expo Long Beach has kicked off 2024 with exciting promise for the decorated apparel industry. This year the excitement was even more palpable due to the current energy radiating throughout the show floor packed with innovative exhibitors and enthusiastic attendees ready to discover the newest offerings designed to grow their very own decorated apparel businesses.

Equipment tutorials were in full swing. Photo courtesy of Chris Drew, Impressions Art Director.

“Impressions Expo surpassed our expectations with four remarkable days!” says Kayla McGarry, Impressions Expo Associate Show Director. “From engaging activations in the arena to impactful displays in the lobby, the excitement resonated.”

The ROQ FOLD, ROQ STACK & ROQ PACK displayed efficiency. Photo courtesy of Chris Drew, Impressions Art Director.

Fantastic opportunities for networking, education, new-product displays and more were abound. Exhibitors and attendees filled the exhibition hall already bursting with larger-than-life booths housing the latest advancements in apparel-decorating technology ranging from sustainable garment choices to new printing solutions featuring both direct-to-garment (DTG) and direct-to-film (DTF) capabilities. (Click here for the complete list of exhibitors.)

Epson’s new desktop SureColor F1070 was a hit for DTG and DTF enthusiasts. Photo courtesy of Chris Drew, Impressions Art Director.

Attendees also were able to expand their industry knowledge via the exceedingly educational Conference program and within the Impressions Zone, which housed the Shop Talk conversations, organized by Ink Kitchen. The Conference program offered classes spanning better business-building practices, design acumens, and tips for every decoration method available.

The Ink Kitchen’s Shop Talk series featured an array of talented speakers discussing various topics from all corners of the industry. Experts facilitated informative and thought-provoking discussions touching on unique approaches to sustainability; unionizing; fashion directions; effectively using social media; women in the industry; artificial intelligence and so much more.

The Shop Talk sessions provided education and open discourse. Photo courtesy of Chris Drew, Impressions Art Director.

“The Shop Talks, expo floor and conference sessions drew enthusiastic crowds, leaving both attendees and exhibitors delighted with the successful outcome,” McGarry says. “Now on to Atlantic City where we expect the buzz to follow. We are up year after year in attendance and exhibitors.”

For more detailed information on Impressions Expo Long Beach and the upcoming Impressions Expo Atlantic City, set to take place March 21-23, and Impressions Expo Fort Worth, taking place Oct. 24-26, visit