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Keypoint Intelligence’s Johnny Shell to Lead Two Seminars at Impressions Expo Long Beach

By Dustin Shrader, Managing Editor


Johnny Shell conducting a seminar at Impressions Expo Long Beach 2023.

January 16, 2024

Fairfield, New Jersey—Keypoint Intelligence has announced that Johnny Shell, principal analyst of the Textile & Apparel Printing Advisory Service at Keypoint Intelligence, will present a pair of seminars as part of the professional conference program at the upcoming Impressions Expo Long Beach.

In the first session (“State of the Industry: The Apparel Decorating Industry – A Market in Transition”), Shell will delve into this dynamic landscape through the latest information on direct-to-garment (DTG), direct-to-film (DTF), and dye sublimation market forecasts and what the future holds. Through expert insights, attendees will gain a comprehensive understanding of the shifting paradigms, emerging opportunities, and market challenges.

The second session (“Exploring Apparel Decorating Technologies”) will highlight the major decorating platforms used in the apparel decorating industry, as Shell guides attendees through the pros and cons of screen printing, DTG, DTF, and dye sublimation. The knowledge gained here will, above all else, help people make informed purchasing decisions.

Shell will bring more than 35 years of experience and expertise, along with Keypoint Intelligence’s latest research, making these must-see seminars.

“As innovative technologies come to market, industry stakeholders must recognize the opportunities in a world that is being driven more and more by digital technology,” says Shell. “With better comprehension of the positive and negative implications, people can develop a strategy that avoids common pitfalls and leads to greater success.”

Impressions Expo Long Beach is the industry’s leading and most advanced decorated apparel trade show and conference that will help attendees grow their business. Featured categories include screen printing, embroidery, DTG and much more.

The premier event takes place from Jan. 19-21 at the Long Beach Convention Center. To register and save your spot for these two sessions, please visit the event website.