LAT Apparel Names Rachel Newman as Chief Commercial Officer

March 11, 2024

Ball Ground, Georgia—LAT Apparel has announced that Rachel Newman has joined the team as the company’s new Chief Commercial Officer.

Rachel Newman. Photo courtesy of LAT Apparel

Newman brings with her an impressive dossier that spans more than twenty-five years, featuring pivotal roles in strategic growth, brand evolution, and leadership. She now steps into a key role at LAT Apparel, poised to steer the company towards an innovative and stellar future.

“We are thrilled to welcome Rachel to LAT Apparel,” says Gina Watson, CEO of LAT Apparel. “Her visionary leadership and unparalleled expertise in the apparel industry are exactly what we need to propel our brand to new heights. Rachel’s dedication to innovation and sustainability aligns perfectly with our core values, and I am confident that her contributions will not only enrich our team but also enhance our service to customers and partners alike.”

Newman’s career is marked by significant achievements, including her tenure as VP/GM at Hanesbrands overseeing the Printwear and Hanes Apparel divisions, as well as playing a pivotal role as VP of Sales for Champion retail. She was a central figure in Hanesbrands’ acquisition and development strategies, notably the acquisition of Alternative Apparel and the successful launch and growth of the ComfortWash brand. Her leadership transformed the Hanes Apparel business towards a thriving ecommerce platform. She has also played a crucial role in developing relationships with major retailers for the Champion brand such as Macy’s, Kohl’s, JCP and TJX.

“I’m incredibly excited about joining LAT Apparel,” says Newman. “The transformation and consistent quality delivery in the past few years have positioned LAT as a leader in the promotional apparel industry. I look forward to contributing to the growth and development of LAT’s brand portfolio alongside the talented team.”