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Next Level Apparel Welcomes New President


New President Mike Alexander is welcomed by CEO Randy Hales (Photo: Business Wire)
February 21, 2023

Next Level Apparel (NLA), Los Angeles, has announced another key addition to its executive team with Michael (Mike) Alexander taking on the role of president.

Most recently, Alexander served as executive vice president at Careismatic Brands, Inc., and brings 10 years of executive leadership in the apparel industry.

“This is a big win for us. Mike is joining us at time when we have a lot of momentum and he makes us that much stronger,” says NLA CEO Randy Hales. “He played a key role in the growth of Careismatic from $200M to over $600M during his tenure, including a three-year initiative that grew the digital revenue side of the business to over $100M.”

In his new role, Alexander will have leadership responsibility for sales, marketing, and product management, with a focus on implementing strategic initiatives that deliver a cohesive, cross-functional go-to-market approach aimed at growing the company’s top line.


While at Careismatic Brands, Inc., Alexander provided strategic direction and leadership to cross-functional teams, including B2B and D2C sales, product design and merchandising, marketing, and customer service. He is known for his visionary leadership, strategic omni-channel growth, and customer centric approach.

“This is like joining a team on its way to the Super Bowl,” says Alexander. “I’m thrilled to be joining the company and to do my part to build upon the successes at Next Level Apparel. I believe there are many opportunities to expand our product offering in adjacent categories and grow with both our existing customers and new ones, along with extending our global footprint.”


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