Outdoor Cap Names New President

February 3, 2022

Outdoor Cap, Bentonville, Ark., recently announced that it has promoted Jeanelle Harris, the company’s current chief sales officer, to be its new president.

Harris succeeds Jim Haworth who announced his upcoming departure from Outdoor Cap to act as Executive Chairman to NOW Diagnostics, a leader in innovative health testing.

“Outdoor Cap is extremely fortunate to have had someone of Jeanelle’ s capacity and expertise within our organization prepared to take on this role,” says Paul Mahan, Outdoor Cap founder and current chairman. “I know she looks forward to getting started, and I am excited for the energy and vision she will bring to the total organization.”

Harris has served in multiple leadership roles throughout her 17-year career in the consumer products industry, having joined Outdoor Cap in 2019 as the senior vice president of Retail Sales, before being named chief sales officer in 2021. In her time at Outdoor Cap, she has been responsible for the successful restructuring of the Sales, Supply Chain, and Customer Success departments, reorganizing them to accelerate sales, promote collaboration and prioritize the customer experience, according to the company.

“I am humbled by the opportunity to walk alongside the Outdoor Cap teams as we lead forward based on a strong foundation set by Mr. Mahan and a trajectory of growth set in motion by Jim Haworth,” says Harris. “I’m excited and grateful for the opportunity to serve our customers in this elevated capacity.” — D.S.