Roland DGA, Irvine, California, announces its partnership with Western Sensibility, Missoula, Montana, an art-driven surface design and digital printing studio.FULL STORY
SanMar Announces New Lifestyle Collection
SanMar Corp., Issaquah, Wash., has introduced the Mercer+Mettle, a new, versatile 30-piece apparel collection.
Mercer+Mettle, with 25 creative clothing styles and five bag designs, is style-forward in its look and trend-right in its fit, with each piece offering ease of movement, durability, and a polished presentation, according to the company.
“Customers are increasingly gravitating to signature pieces that speak to functionality and versatility,” says Shelley Renning, vice president of merchandising at SanMar. “Reinterpreted classic silhouettes give consumers the ability to mix and match what they wear and how they wear it to convey their own personal sense of style and individuality.”
Responding to the shifts in workforce behaviors and the trends in minimalist design, Mercer+Mettle offers men’s fits that are softly tailored and made for hybrid working. Women’s fits are relaxed for an emphasis on drape and layering. The Mercer+Mettle bag collection matches the clothing design aesthetic, remaining simple while featuring functional accessories, such as the utility case to secure smaller items.
“SanMar is leading the versatile, flexible apparel space,” Renning says. “Surveys from popular fashion blogs have overwhelmingly shown that our newfound workwear freedom has become non-negotiable. Mercer+Mettle is the perfect fit for this.” — D.S.
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