SquadLocker Named Official Online Retailer of USA Diving

April 14, 2022

SquadLocker, Warwick, R.I., is now the official online retailer of USA Diving powered by Augusta Sportswear Brands, Augusta, Ga.

“We’re thrilled about this opportunity to support these elite athletes in their endeavors,” says Scott Brazina, SquadLocker president. “It’s what inspires and drives us to provide the best experience for single-unit customization and on-demand, direct-to-home fulfillment. Our goal is to reduce the usual burden of apparel order management and enable athletes and their support networks to focus instead on training and optimizing performance.”

USA Diving, Inc. is the national governing body of diving in the United States, as recognized by the United States Olympic Committee. USA Diving is responsible for training, selecting, and preparing teams that represent the United States at major international events such as the Olympic Games, the World Cup, and the FINA World Diving Championships.

The partnership will transform the order, customization, and fulfillment for apparel for USA Diving, their member diving clubs, including their High Performance Squad, and supporters, according to the organization.

“We take our responsibility to athletes seriously, and that’s why our partnership with SquadLocker is such a good fit,” says Derek Ernst, Augusta Sportswear Brands chief commercial officer. “Not only have they dedicated themselves to creating a convenient high-quality solution for customized apparel fulfillment, they use an environmentally friendly process to contribute to the health and safety of these athletes and their communities for today, tomorrow, and well into the future.”

The multi-year licensing partnership and 24/7 online retail store technology launched on April 4. — D.S.