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YesAnd & Kornit Digital Launch Customizable On-Demand Printing Collaboration with Fashinnovation
Sustainable fashion brands YesAnd and Kornit Digital, Rosh Ha’Ayin, Israel, have teamed up with global fashion platform, Fashinnovation to unveil an innovative direct-to-garment (DTG) printing collection.
YesAnd & Kornit Digital are (e)co-creating digital, on-demand printed certified organic blank merchandise, with graphic designs by artists, celebrities, influencers, musicians, fashion VIPs, NGO’s and more. Sharing core values of fashion, innovation, non-toxic, zero-waste production, and the fusion of technology to accelerate impact, this launch represents a cutting-edge and sustainable solution that’s accessible, traceable, customizable, and scalable, according to the companies.
“We are elated to be driving fashion forward with two incredible partners who share my passion and commitment to creativity, connection, community, collaboration, and consciousness,” says Marci Zaroff, founder and CEO of YesAnd. “Through the lens of design, and from agriculture to popular culture, we must embrace the intersection of regeneration, circularity, and technology. The time is now.”
The YesAnd & Fashinnovation collection launched on Sept. 7, at the Fashinnovation Worldwide Talks where Kornit’s CEO Ronen Samuel served as a keynote speaker with a presentation entitled, “Fashion is On-Demand Production for a Sustainable Future” highlighting technology trends, fashion-tech and digital fashion, inclusivity and diversity, gamification, entrepreneurship and fashion sustainability.
“We at Fashinnovation have a strong belief that the fashion industry must walk side-by-side with innovation, in order to ensure a sustainable future,” says said Jordana and Marcelo Guimaraes, founders of Fashinnovation. “We are thrilled for this collaboration with YesAnd and Kornit, as we hope to set an example when it comes to the power of unity. In our minds, it’s not about a person’s wins, but rather it’s about our collective progress.”
The first of the brand collaborations with farm-to-print organic merchandise, this collaboration will together minimize waste, water, chemical use, and energy, while celebrating climate action, manufacturing efficiencies, and sustainable innovation. Select blank styles include the YesAnd Frida Hoodie, Gloria Hoodie Tee, Dominique Tee, and the Samata Dress, with a graphic option aligning the missions of YesAnd, Fashinnovation and Kornit Digital, “Don’t Wear Clothes, Wear Change.”
“This strategic collaboration is an excellent opportunity to showcase the power of on-demand, digital production—and how it can unleash new levels of creativity for designers to fulfill their ultimate visions,” says Ronen Samuel, CEO at Kornit Digital. “It’s also a reflection of the seamless way we are more effectively connecting designers direct to the consumer. It is now finally possible to flip the script on supply and demand—not selling what’s already been produced but producing what has been sold. We are very excited about the possibilities this collaboration will bring.”
For more about the collection, click here. — D.S.
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