Infinity Her Celebrates Women’s History and Announces New Styles for 2025

Published: January 21, 2025

Lenexa, Kansas—Infinity Her, a pioneering headwear brand crafted exclusively for women, is proud to unveil its updated 2025 collection, featuring new styles and colors that honor influential women from Arkansas and beyond.

Since its launch in 2023 by Infinity Product Group, Infinity Her has set itself apart in the headwear market. CEO Jeremy Laney captured the mission best at the brand’s inception: “Women have been overlooked in headwear, often wearing caps made for men. We feel it’s long past time to give women stylish, comfortable, and quality caps made for them.”

The resounding support from women has made Infinity Her a standout success. Each cap is thoughtfully designed with female-friendly features, including a makeup-
resistant sweatband and a concealed ponytail opening that transitions effortlessly between hairstyles.
While the brand’s innovative designs have taken center stage, the stories behind the style names are equally noteworthy. Infinity Her caps are more than accessories—they’re a tribute to prominent women, particularly those with ties to Arkansas, the brand’s home base.

MAYA Washed Five-Panel with Rope (new style): Named for the incomparable Maya Angelou, this versatile cap mirrors the poet and activist’s wide-ranging talents. With a stylish rope detail and washed five-panel design, the MAYA is an everyday essential.

JO Corduroy (new style): This trendy cap, featuring thin wale corduroy and a super-soft mesh back, honors Jo Luck. Luck is president of Heifer Project International, a global nonprofit based in Arkansas that’s dedicated to eradicating poverty and hunger. Like its namesake, the JO blends strength and softness with timeless appeal.

TESS Washed Mesh Back (new colors): This best-selling cap, named for actress Tess Harper, now comes in four new colorways for 2025: chocolate/fawn, jade/daisy, vanilla/longhorn, and violet/floral. Its washed mesh design is as versatile as Harper’s acclaimed acting.

HATTIE Pigment Washed Fashion Print: Paying homage to Hattie Caraway, the first woman elected to the U.S. Senate, this unstructured cap features fourteen bold prints. Its design reflects the trailblazing courage of its namesake.

ROSIE Foam Trucker: Named for Sister Rosetta “Rosie” Tharpe, “The Godmother of Rock n’ Roll,” this foam-front trucker cap features playful undervisor patterns and a high-profile silhouette perfect for customization.

GABY Perforated Performance: Inspired by LPGA champion Gaby Lopez, this polyester/spandex cap features laser-cut perforations for optimal performance. It’s as precise and high performing as Lopez’s golf game.

DAISY Denim Mesh Back: This durable cap honors Daisy Bates, civil rights advocate and co- publisher of the Arkansas State Press. Its washed denim front panels and sturdy mesh back pay tribute to Bates’ resilience.

JOSIE Denim: Named for rancher and adventurer Josie Bassett, who was famously associated with Butch Cassidy’s Wild Bunch, this rugged cap embodies a free spirit. Made from 100% heavy- washed denim, the JOSIE is built for bold adventure.

Ramona Watson, Infinity Product Group V.P. Product Development/Marketing, shared her excitement for the 2025 collection, “Our caps are more than fashion statements—they’re a tribute to remarkable women who paved the way for future generations. Each style tells a story, and we’re honored to celebrate these trailblazers through our designs.”

In addition to these caps, Infinity Her will also debut fresh hues in popular caps like the CASSIE Pigment Washed with Fashion Undervisor and CHARLIE Modern Women’s Trucker.

For more information on these influential Arkansas women, refer to the Arkansas Women’s Hall of Fame.

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series