Ball Ground, Georgia—LAT Apparel has announced its brand evolution, celebrating over four decades of crafting high-quality, timeless apparel that resonates with life’s unique stories.
Just in time for the January trade shows, this evolution reflects the brand’s continued commitment to empowering individuals of all ages to express their personal narratives.
Since 1982, LAT Apparel has been dedicated to building a diverse brand portfolio that connects with life’s every chapter. The company’s offerings include RABBITSKINS®, a beloved brand for children, designed to transform everyday moments into cherished memories, and LIVE&TELL®, offering fashion-forward apparel that allows individuals to reflect their individuality in bold and creative ways.
Live & Tell embodies the essence of self-expression, aligning perfectly with its tagline, “Where Great Stories Begin”. Meanwhile, Rabbit Skins, known for its durability and unmatched comfort, carries the tagline, “Fit for Any Tale”, emphasizing its adaptability to every child’s adventures.
“At LAT Apparel, we understand that life is a collection of stories, each as vibrant and dynamic as the apparel we create,” said Rachel Newman, CCO. “Our goal has always been to inspire self-expression and deliver clothing that fits seamlessly into every stage of life.”
With a reputation built on outstanding comfort, and style, LAT Apparel remains dedicated to ethical and responsible manufacturing practices. LAT’s socially compliant, WRAP-certified factories underscore its commitment to creating products with integrity. From toddlers taking their first steps to adults making bold statements, our apparel adapts to life’s evolving moments and milestones.
LAT Apparel invites attendees to witness its refreshed identity at the January trade shows, offering a closer look at innovative designs and the stories behind them.
