Registration for this year’s 2024 Shirt Lab Summit, a virtual event featuring industry experts sharing their thoughts, skills and experiences with respect to the theme “Profit,” is now officially open, with access to the videos constituting the event beginning Nov. 13. To register, click here.
Since 2020, Shirt Lab has brought together the best of the best from across the decorated-apparel industry to discuss the issues and opportunities of the day. This year’s online event continues the tradition with no less than 38 industry leaders representing five different industry sectors including:
Sales: Aaron Montgomery, Justin McKibben, Jed Seifert, Kevin Baumgart, Mark Coudray, Mark Graham, Milissa Gibson, Brayden Jessen, Jenna Sackett and Jeremy Parker.
Production: Jesse Martinez, Joyce Jagger, Nicole Pape, Richard Greaves, Ross Hunter, Alan Howe, Erich Campbell, Nate Leber, and Tony Wavering.
Marketing: Adrienne Palmer, Beth Adams, Charity Gibson, Kevin Oakley, Amber Massey, Brittany Long and Tom Rauen

No less than 38 experts from across the decorated-apparel industry will be taking part in this year’s Shirt Lab Summit. Image courtesy of Shirt Lab
Type of Customer: Adam Tanaka, Davis Slagle, Jason Peters, Dave Connor, and Alison Banholzer.
Type of Work: Joe Ortinau, Justin Leader, Sean Kirkpatrick, Zach Dewhurst, Josh Ellsworth, Todd Downing and Marshall Atkinson.
To set the stage for each presentation, the speakers were asked the same three questions for each industry segment and then tailored their responses based on their expertise and viewpoint.
The five videos containing the answers to each segment’s first question are free for everyone. The next 10 videos containing the answers to the second and third questions, the interview transcripts and the “Shirt Lab Summit How-To Profit Guide” are available for a fee of $37.
Shirt Lab Tribe members receive all-access to everything for free. For access to the official event guide click here. To register for the event itself, click here.