MagnaColours Launches BluePrint Campaign

January 28, 2019

United Kingdom-based water-based ink supplier MagnaColours Ltd. introduced its BluePrint campaign at the Imprinted Sportswear Show (ISS) event in Long Beach, Calif., held this past Jan. 18-20.

The campaign is a corporate sustainability partnership between Magna and ocean conservation charity Just One Ocean. Magna’s support and donations to the charity will contribute to valuable research into pollution; the threat of microplastics to wildlife and human health; and how industry can work towards cleaner oceans, according to the company. The project’s goal is to raise awareness of global ocean pollution and the impact of unsustainable manufacturing processes from the garment industry.

“As a U.K. conservation charity, having the support of business and industry is important to us,” says David jones, founder of Just One Ocean. “We are proactively undertaking research and raising awareness of ocean issues, but we need help from a wide range of organizations to do that. However, it is also important to us that we forge relationships with organizations that not only reflect our goals and objectives, but also contribute in some way to making the planet and the oceans potentially a better place. Sustainability is key to that and we are, therefore, delighted to have partnered with Magna Colours Ltd.”

To support the charity, MagnaColours will contribute to two key research projects: the Big Microplastic Survey and an expedition to the Northwest passage in 2019. The survey is a science program that gathers data about the scale and distribution of the global microplastic issue. The expedition focuses on gathering data from the arctic circle on the impact of anthropogenic activities involving students from U.K. and E.U. universities to undertake experiments and bring back information.

“By choosing MagnaPrint inks, screen printers and brands can reduce their impact on the environment through eradicating harmful chemicals, reducing unnecessary ink consumption and increasing their production efficiency,” says Tom Abbey, chairman and owner of MagnaColours. “As we continue to develop even more sustainable screen-printing inks, with the BluePrint campaign we are also positively supporting the health of the earth’s oceans.” — D.S.